Jakarta, 25 April 2026 – In a tropical city like Jakarta, “summer” is more than just a season, it’s a state of mind. In recent times, the creative energy of Gen Z has become increasingly evident, shaping new ways of gathering, expressing oneself, and celebrating togetherness. From the growth of community spaces to the rise of areas like Blok M as hubs of youth activities, this dynamic continues to evolve. Embracing this momentum, Havaianas brings The World of Havaianas to Jakarta, an immersive world inspired by the warmth, colors, and distinctive spirit of Brazil.

The rise of Blok M as one of Jakarta’s new hotspots reflects how today’s young generation seeks spaces that are not only community-driven, but also exude warmth, vibrancy, and openness to diverse forms of expression. This area has become a meeting point where music, style, and contemporary culture blend, creating a character that resonates with the distinctive Brazilian spirit at the heart of The World of Havaianas.

Bringing that spirit to life through a locally relevant interpretation, Havaianas hosted the Havaianas Block Party Jakarta at Krapela, right in the heart of the Blok M area, as a celebration of dynamic and expressive youth culture. More than just a music event, the Block Party delivers a unique Brazilian summer experience in the middle of Jakarta. Designed as an immersive playground with a vibrant and colorful atmosphere, visitors can freely express themselves, enjoy music, and interact while building connections within the community at the Havaianas Block Party.

As part of the celebration, Havaianas collaborated with the Running Buddies community to present an interactive activity featuring flip-flops as the central focus of a casual game session, held prior to the main event. The highlight of the event featured a lineup of musicians representing a new wave in Indonesia’s music scene, including Ramengvrl (DJ set), Indahkus, DIA, toxicdev!, Laze, and Suisei. With diverse musical styles ranging from hip-hop and R&B to alternative, the lineup reflects Indonesia’s young generation who are bold, expressive, and constantly pushing creative boundaries. Their performances bring a bold and dynamic energy, creating a free-spirited and carefree atmosphere where the audience can enjoy the moment spontaneously.

“We see how young people in Jakarta are creating new spaces for self-expression and connection. Through The World of Havaianas, inspired by the joy of a Brazilian summer spirit, we want to be part of that energy by presenting an experience that’s not only enjoyable but also culturally relevant within the local context,” said Inderpreet Singh, Vice President Footwear & Active at Kanmo Group. “Through the Havaianas Block Party Jakarta, we aim to create an experience that feels lighthearted, spontaneous, and open to everyone, with a space in the heart of the city where people can enjoy music and celebrate good vibes only.”

Through its presence in Jakarta, The World of Havaianas is not just part of a global experience series, but also a contribution to an evolving cultural journey across cities. By combining the spirit of Brazil with local energy, Havaianas invites today’s n generation to celebrate moments, connections, and self-expression in a freer and more authentic way.

###

About Havaianas

Havaianas is a Brazilian flip-flop brand that has been around since 1962. The brand revolutionized the concept of footwear in the mid-1990s by transforming flip-flops into a highly sought-after fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide. Havaianas is not just a beach sandal brand, but has become a lifestyle—in Brazil, 94% of the population owns at least one pair of Havaianas sandals at home. Known for the quality of its products, this global leader in the flip-flop category is worn by people of all ages, genders, and social backgrounds. Each year, Havaianas sells over 230 million pairs of sandals worldwide.

About Alpargatas

As a pioneer in the Latin American footwear industry, Alpargatas owns several well-known brands such as Havaianas, Dupé, and Osklen in Brazil. Alpargatas offers innovative products with advanced technology and cutting-edge design, and is trusted to manage renowned brands, which plays a key role in maintaining relationships with consumers. With net revenue reaching R$1 billion in 2018, Alpargatas operates factories in Brazil and Argentina, manages 817 stores worldwide, and exports its products to 116 countries.

About Kanmo Group

Kanmo Group, an ISO-27001 certified organization, was established in 2005. As a trusted partner of leading global retail brands, the company holds a leadership position across several market segments in Indonesia. Operating across retail, wholesale, online, and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator serving tens of thousands of customers throughout Indonesia. The company manages over 350 standalone stores across 16 cities, multiple brand websites, and a wholesale distribution network spanning 60 cities in Indonesia. Its products are available at over 1,000 points of sale through standalone stores, traditional baby shops, department stores, and pharmacies. Kanmo Group’s vision is to “inspire and enrich life’s journeys” for Indonesian consumers. Visit www.kanmogroup.com to learn more.

Media Contact:

Karisa Hermawan
Associate Manager PR
Kanmo Group
karisa.hermawan@kanmogroup.com
+62 812 1078 666