Jakarta, October 31, 2025 — As part of MOMAMI's 6th anniversary celebrations, a baby and children’s care brand developed by PT Multitrend Indo Tbk, once again hosted an inspiring talk show session with dr. Nadia Alaydrus on the theme of ‘The Importance of the First 1,000 Days of Life.’ Carrying the spirit of its Celebrating Every Little Moment campaign, the event served as MOMAMI’s appreciation to mothers across Indonesia who have trusted MOMAMI as part of their children’s growth and development journey.

“As a doctor, I understand how crucial the first 1,000 days are for a child’s future. Brain and physical development during this period are greatly influenced by their surrounding environment, both emotionally and physically. That is why it is important for parents to create a safe, gentle, and low- stress space for children, including choosing trusted and safe products for sensitive baby skin. Eliminating doubts about product safety is the first step toward ensuring both mother and child feel at ease.

However, as a mother, I’ve also learned that parenting is not about perfection, but about presence. Simple routines such as bathing or massaging your baby can become meaningful bonding moments that comfort them. When babies feel comfortable, they grow better, and we as mothers can enjoy every precious little moment with them," said dr. Nadia Alaydrus.

As part of its commitment to continuously support mothers at every stage of their journey, MOMAMI also introduced MOMAMI Cooling Wipes, its latest innovation designed to provide an instant cooling sensation and comfort for little ones. These wipes help soothe the skin during hot weather and cool children down when they have a fever, keeping them comfortable and precious family moments remain uninterrupted.

This launch reflects as a tangible expression of MOMAMI’s ongoing dedication to protecting children while celebrating every little moment in mothers’ daily lives. Through innovations such as Cooling Wipes, MOMAMI aims to provide gentle and relevant solutions to the needs of modern families, empowering mothers to navigate the dynamics of parenting with confidence and peace of mind.

“The 6th anniversary celebration holds deep meaning for us. From the very beginning, MOMAMI was founded with one main purpose: to support mothers throughout their parenting journey filled with love and challenges. We understand that motherhood is not always easy, there are countless small worries that arise every day. Therefore, MOMAMI strives to be more than just a baby care brand, but also a Partner who understands, a Friend who reassures, and an Expert who can be relied upon.

“Through the launch of MOMAMI Cooling Wipes, we want to continue the spirit of ‘Celebrating Every Little Moment’ by presenting innovations that help mothers enjoy time with their little ones more comfortably and peacefully. We believe that true happiness lies in the small, everyday moments, and MOMAMI is committed to being part of those precious experiences,” added Dwi Wahyu Ariani, Senior Brand Commercial Manager of MOMAMI.

Six years of MOMAMI’s journey stand as a commitment to continuous innovation and being a loyal companion for Indonesian mothers. Through the spirit of “Celebrating Every Little Moment,” MOMAMI believes that true happiness does not always come from big things, but from the small moments, love- filled moments built each day.

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