Coach, Inc., the New York luxury fashion and accessories house, unveils its global ad campaign for Coach 1941Fall 2016. Featuring designs that debuted at the men’s and women’s fashion shows, the images evoke a spirit of optimism and energy, set against a wistful New York City skyline.
Launching globally in August, the campaign showcases the Men’s and Women’s Collectionof ready-to-wear, accessories and bags designed by Creative DirectorStuart Vevers. Lensed by renowned photographer Steven Meisel, styled byKarl Templer and art-directed by Baron & Baron, the images were shot onlocation in Brooklyn.
The mood of the collection—feminine and tough—is reflected inthe backdrop of the photographs;nostalgic, retro American carsface off against a bold New York City skyline.
The campaign is cast withmodels full of personality and attitude,including Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green,Dilone and Finnlay Davis. These diverse fresh faces are depicted as a gang full of youthful rebellion and optimism, drifting around their local parking lot.
The Coach gang's look is a mix of old and new, hard and soft, cool and classic. Workwear-inspiredpatchwork and oversize shearling coats are layered over feminine silks andstrong, sporty Varsity jackets are worn with delicate, colorfulteadresses.
The Rogue bag, a stellar new Coach 1941 design, is toughened up with studs, rivets and patchwork.
Creative Director Stuart Vevers says, "Coach is about New York City. Theword 'cool' as we know it and Coach were both born in the city in 1941—and they've both had 75 years of swagger in pop culture."Vevers adds: "I wanted to capture that pop sense of cool in thiscollection. It's about ease, utility and fun—a type of creativesubversion and bringing a new perspective to luxury."
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