Coach, a global design house of modern luxury leather goods, apparel and lifestyle accessories, today announces the opening of its new store at Senayan City. The store will be the largest of the brand’s tenth stores in Indonesia. The brand also launched the new personalization service, Coach Create, allowing customers to take customization to the next level.

Prominently located near the entrance of Senayan City, the 203 square-meter space was designed by Coach Creative Director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield. Featuring the brand’s distinctive modern luxury concept, the store environment is warm and inviting, with leather and natural wood finishes that reflect the sophisticated yet playful refinement of New York — the city Coach has always called home.

The store features the Coach 1941 ready-to-wear collection for women and men, as well as a wide assortment of bags, small leather goods, footwear, accessories and jewelry. It also houses a craftsmanship bar offering special services to customers, including personalized monogramming and a variety of uniquely customized Coach stamps, in addition to leather care and cleaning.

The craftsmanship bar will also feature Coach Create, the brand’s design-it-yourself experience that takes customization to the next level. Under the guidance of a local Coach craftsman, customers can personalize bags and small leather goods by adding unique embellishments such as leather tea roses, souvenir pins, prairie rivets or whipstitch.