NESPRESSO
Nespresso Celebrates the Launch of Its Opening in Indonesia and the First Boutique

JAKARTA, 20 February 2019

Nespresso, the worldwide pioneer and reference in premium portioned coffee celebrated its launch in Indonesia with its first new concept boutique at Plaza Indonesia, ecommerce website, www.nespresso.co.id and customer relationship centre, 1500-498 (9am-10pm, Mon-Fri) to bring the ultimate coffee experience to Indonesia coffee lovers anytime, anywhere.

The official grand opening event was held at its boutique on 20 February 2019 that hosted over 90 esteemed guests including media and celebrities like Rio Dewanto, Ario Bayu, Jeremy Thomas, Ferry Salim, Rinrin Marinka, Jessica Mila, Citra Kirana and Michelle Joan. Hosted by TV presenter Rian Ibram, guests were invited to discover the ultimate coffee experience and indulge in the wide range of Nespresso coffees. The evening opened at the boutique with a special dance performance titled Panen Kopi, or the Coffee Harvest. Originated from Bali, Panen Kopi Dance is a dance depicting the lives of farmers in Indonesia cultivating the land for coffee planting. This dance show describes the joy in working together as a community to help each other in the coffee harvesting when the harvest season has arrived. It is also reflective of how Nespresso is involved in every aspect of the coffee value chain to ensure the highest standards from coffee bean to cup.

The celebrations continued at the exclusive after party held at the Grand Hyatt, which was joined by over 500 guests who were treated to unique coffee infused dishes by award winning Chef Madif Warokka of Teatro Gastroteque and BLANCO par Mandif, Bali, as well as enjoyed the Nicaragua Tropicana and India Chocolata Nespresso recipes. Everything at the venue was transformed for a remarkable and unanticipated experience, reflecting the idea that Nespresso is not just coffee, but a complete sensorial experience. Furthermore, guests had fun with the brand experience, from discovering the cherry to cup coffee story to exploring the full range of Nespresso coffees, machines and accessories, and our capsule recycling efforts.

Nespresso is available at the Nespresso Boutique at Plaza Indonesia, level 1, www.nespresso.co.id, and via 1500-498 (9am-10pm, Mon-Fri).

In Indonesia, Nespresso is exclusively distributed by Kanmo Group.

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