Coach today announces the launch of its co-created open-access designer collection in The Sims™ 4.

The collection features nine different items with 65 different print and color variations, for players to build hundreds of unique looks. This isn’t the first time The Sims has ventured into the world of high fashion—this collaboration marks a new milestone in the brand’s exploration of video games as a space for creativity and self-expression.

This collaboration with Coach is completely free. Available as part of the base game update for all players, the brand’s iconic Tabby and Brooklyn bags are reimagined as decorative items in Build Mode, while exclusive outfits for Sims introduce a new styling experience through the signature Coach Trunk.

The Sims 4 has long been considered one of the most fashionable games today. The official collaborations with brands like Depop and Moschino were developed by the creative team at Electronic Arts, but the talented custom content creators of the game have been bringing runway-inspired looks and trending accessories into the virtual world for years. As fashion continues to play a key role in The Sims experience, this collaboration stands out as one of the most unique and accessible to date. Bringing Coach’s playful yet stylish spirit to a global audience, in a way that feels like a perfect match.

The Coach x Sims 4 collection will be available in the game worldwide starting January 13.