Successfully known as the world’s most favorite sandal from Brazil, Havaianas presents the new model of espadrilles, which is launched at the newest Havaianas store in Senayan City.
Havaianas, a footwear brand from Brazil which is known for its comfort, is now innovating and transforming by presenting the espadrilles shoes in Havaianas Soul Collection. Alongside with Jitin Kapoor, Managing Director PT Kanmo Retailindo, which presents at the launch event, Havaianas is also inviting Havaianas friends to discover their creativity with Havaianas Soul Collection by engaging four of Indonesian local artists, Palik (Nurfadli Mursyid) a.k.a. Tahilalats, Ykha Amelz, artist representative from GTS - Voldi Pradityo & Taraz Bistara, and Doodle Art Indonesia representative - Ryan Aditya Hidayat. The artists’ designed Havaianas Soul shoes will be then auctioned and the collectible funds will be donated to the earthquake victims in Lombok, West Nusa Tenggara.
Havaianas now comes with a new innovation and transformation of its product. The new Havaianas Soul Collection stays true to Havaianas’ high quality, durable and marshmallow soft rubber sole but with the added benefit of a closed-toe shoe. Jitin Kapoor, Managing Director of PT Kanmo Retailindo explained, “Our new collection, which also known as Havaianas Origine, is still making use of its snug rubber sole. What makes this collection more unique is the whole upper portion of the shoe-line that makes use of eco-friendly materials like cotton, canvas and jute that’s mass-produced from the brand’s homeland in Brazil. The inner rubber sole with the cushioned footbed and textured rice pattern gives you the same comfort you get from the flip-flop in the form of the Origine Espadrille or slip-on shoes. Havaianas Soul is the perfect choice for those who are seeking something basic and yet looking for different outfit style. You can be casual yet stylish and neat with comforts.”
Havaianas Soul is available in two styles, Havaianas Origine for men and the other one is Havaianas Origine Slim for women. Havaianas Origine comes with the classic plain of Origine style in solid color or with prints that create elegance yet casual when used. Havaianas Origine Slim has a smaller toecap with straps that can be tied to make the wearer looks prettier like ballerinas.
In this occasion, Havaianas Indonesia also engaged four of the Indonesian local artists, Palik (Nurfadli Mursyid) a.k.a. Tahilalats, Ykha Amelz, artist representative from GTS - Voldi Pradityo & Taraz Bistara, and Doodle Art Indonesia Representative - Ryan Aditya Hidayat. Located at the newest store in Havaianas Senayan City Jakarta, they exhibited their own creation, which were modified with paintings or doodle arts on the Havaianas Soul shoes.
“I am so happy when I knew Havaianas Soul Collection is finally out in Indonesia. The thing that pleased me more is Havaianas Origine made with plain canvas material, which can be modified with my creativity through doodle paints or with heated patch prints,” said Palik (Nurfadli Mursyid) a.k.a. Tahilalats.
Furthermore, the masterpiece from the four local artists will be auctioned through @HavaianasID Instagram account on 28-30 September 2018. Through this activity, Havaianas Indonesia invites Havaianas friends to participate for the auction as the collectible funds will be donated to the earthquake victims in Lombok, West Nusa Tenggara.
“The funds raised from the auction will go as contribution to those affected by the recent earthquakes in West Nusa Tenggara. Havaianas has fans and friends in all parts of Indonesia and we feel it is our responsibility to come to the aid of our friends and fans in Lombok and we are inviting our fans in Indonesia to stand with us to support them,” closed Jitin Kapoor.
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