PT Multitrend Indo Tbk, through Mothercare, a trusted retail brand and one-stop solution for the needs of mothers and children aged 0–8 years, introduces its campaign ‘Ramadan Bersama Lebih Berarti’. This campaign marks the launch of three Ramadan collections, blending Mothercare’s global quality standards with the growing local modest fashion trend that has become an integral part of Indonesian family lifestyle in welcoming Ramadan and Eid al-Fitr 2026. The Mothercare, Klamby, and KAMI Ramadan Special Collections will be available starting February 7, 2026, at selected Mothercare Indonesia outlets and official online platforms.

Kartika Tirta Putri, General Manager Marketing of PT Multitrend Indo Tbk, explained,
“We understand that functional comfort and decision support are now priorities equal to festive aesthetics. Through the ‘Bersama Lebih Berarti’ campaign, Mothercare presents a prestigious synergy with renowned modest fashion brands, Klamby and KAMI. This collaboration responds to parents’ desire for coordinated and comfortable outfits to accompany their families in every moment, from daily Ramadan routines to homecoming journeys.”

This year’s Ramadan marks the third time Mothercare Indonesia has collaborated with local brands to create limited exclusive collections. This reflects how global standards can harmoniously blend with distinctive local design elements to encourage the evolution of modest family wear, while strengthening the role of the local fashion industry within Indonesia’s creative economy ecosystem. Beyond fashion, Mothercare Indonesia also introduces various Ramadan programs, including Ramadan Rewards in the form of cashback up to IDR 1,000,000 as a token of appreciation for customers during the holy month. Mothercare also complements the shopping experience by presenting various homecoming essentials, including the latest stroller in Bugaboo Dusty Pink, designed to support family comfort during travel.

This year’s Mothercare Ramadan Fashion Show was held at Morrissey Hotel Jakarta, featuring three collections: the Ramadan Special Collection by Mothercare for newborns up to 8 years old, and Klamby and KAMI collections for children aged 1-12 years. Several public figures including Zaskia Sungkar, Afifah Yusuf, Mega Iskanti, Mira Agile, along with child models supported by Get Up Edutainment & Talent Management also walked the fashion show.

Zaskia Sungkar, a public figure, added, “Ramadan and Eid al-Fitr are always synonymous with family gatherings. Through this collaboration with Mothercare, I’m delighted to see how comfortable, modest, and stylish outfits can be worn by every family member, including children. This collection is not only visually beautiful but also functional in supporting family activities during Ramadan and Eid al-Fitr.”

As Ramadan now becomes increasingly visual and travel-heavy, with families engaging in activities from iftar gatherings to homecoming trips, Mothercare designed this campaign to address the need for practical yet curated style solutions. Through an inspiring fashion show, personal shopping sessions with fashion stylist Lizda Fathia tailored to family needs, and personal color consultations with My Color Indonesia, Mothercare helps parents in selecting coordinated family styles aligned with their character, activities, and travel moments throughout Ramadan and Eid al-Fitr.

“In line with the Ramadan Bersama Lebih Berarti campaign, Mothercare highlights the meaning of family togetherness inspired by the tradition of dressing up during Eid, while reaffirming its commitment to providing seasonal, high quality, and meaningful children's and family fashion to celebrate Eid al-Fitr together,” Kartika concluded.