Jakarta, July 27, 2025 – Mothercare, a trusted retail brand, offers a wide range of leading products and brands from around the world, catering to mothers and children’s essentials up to age 8 years old. This time, Mothercare Indonesia shows its commitment to supporting parents through its latest exclusive collaboration with renowned Indonesian local illustrator, Martcellia Liunic. This collaboration combines Mothercare’s dedication to safety, comfort, and product quality with Liunic’s imaginative, colorful and playful artistic style.

Noer Muthia Alivia A, Marketing Communication Manager at Mothercare Indonesia shared, “With over 60 years of global experience and a presence in Indonesia since 2005, Mothercare continues to be a one-stop solution for the needs of mothers and children from newborns up to 8 years old. In this special collaboration, Liunic has created exclusive designs featured across Mothercare’s flagship products, including baby and kids’ clothing, accessories, and nursery essentials such as blankets and baby pillows.”

Martcellia Liunic is a Jakarta-based artist known for her colorful, cheerful, and distinctive illustration style. She combines abstract forms with animal characters and whimsical elements. Through her work, Martcellia Liunic shares, “One of my goals has always been to bring joy and evoke the emotional essence of childhood, creating a visual world that feels friendly and playful. Through this collaboration with Mothercare, I hope this artwork can capture the essence of childhood joy and purity. For this collaboration, I’ve created four exclusive patterns designed specifically for this project, adding new characters familiar with and liked by children, such as butterflies, foxes, unicorns, and dinosaurs. On the other hand, this is a new story from our collaboration, as it supports children’s creativity from an early age, even from birth.”

Mothercare understands the importance of offering products that are not only high-quality, but also safe and comfortable to use. In the Liunic exclusive collection for Mothercare, every item is crafted using soft, skin-friendly, and durable materials, following the international standards that Mothercare is known for. This collaboration goes beyond functionality by adding an artistic and emotional dimension to children’s fashion experiences. The designs applied to baby and children’s apparel, accessories, and sleepwear, such as baby blankets and pillows, feature bright colors and Liunic’s unique characters, which spark imagination, curiosity, and a spirit of self-expression from an early age. The four exclusive patterns from this collaboration are applied to various trendy clothing designs, such as balloon skirts, jorts (jeans shorts), and skorts (skirt-shorts), allowing children to look stylish while staying comfortable. This collection is available for a wide age range, from newborns to 8-year-olds, ensuring every stage of a child’s growth can enjoy the charm and creativity of Liunic’s exclusive designs for Mothercare.

As part of the Liunic collection launch at Mothercare, a special fashion show was also held to present the various products from this collaboration. The show brought the designs to life in a vibrant and lively presentation, highlighting the seamless blend of Liunic’s imaginative creations with Mothercare’s signature comfort. The event also featured young models and dancers from GetUp Edutainment, reflecting Mothercare’s support for nurturing young talents in the arts and performance industry.

“Mothercare also actively supports local Indonesian talent, and this collaboration is a testament to our appreciation for the local art and design scene. By partnering with Liunic, Mothercare hopes to strengthen the role of children’s products as a medium for creative expression and an integral part of a child’s holistic development journey,” concluded Noer Muthia Alivia A.

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About Mothercare

Mothercare is a leading global retailer for parents and children. With more than 60 years of experience and over 1,300 stores across 56 countries, including Early Learning Centre stores, Mothercare provides everything parents and expectant parents need in one place, offering high-quality and innovative products ranging from maternity essentials to clothing for babies up to 8 years old. Mothercare Indonesia operates 57 stores across 17 major cities in Indonesia under PT Multitrend Indo Tbk. Customers can explore a wide range of carefully selected and quality products both in-store and online through the official website at www.mothercare.co.id.

About PT Multitrend Indo Tbk (MTI)

PT Multitrend Indo Tbk (MTI) is Indonesia's leading integrated platform for baby and children's brands. MTI serves as a strategic foundation for global and local brands seeking to establish a strong presence in the Indonesian market.

MTI’s integrated commercial ecosystem provides unbeatable market access and comprehensive brand development capabilities. This infrastructure includes an extensive retail network with more than 100 specialty stores, a strong distribution network reaching over 35,000 points across 100 cities, and an advanced omnichannel presence across more than 30 digital marketplaces. This omnichannel operation is supported by a flexible fulfillment network, utilizing central and regional warehouses, dropship partners, and more than 100 retail stores to ensure fast and seamless delivery.

Since its establishment in 2005, MTI has successfully developed a portfolio of world-class brands such as Mothercare, ELC, and Gingersnaps, while also introducing its own brands including Wilio, Momami, and Pureats. Guided by the vision, “Inspiring and Enriching Life’s Journey,” MTI serves as a trusted partner for brands ready to grow in Indonesia, connecting them with millions of families across the archipelago.

For more Information:
Indira Audina
Public Relations Kids Division
+62 812 9719 0201
Indira.audina@kanmogroup.com