Jakarta, September 21, 2025 – Gingersnaps, a children's fashion brand known for its modern and high-quality designs, returned to the runway at the 19th edition of Fashion Nation presented by Senayan City. This year, Gingersnaps introduced its latest collection named Pastel Paradise, a collection that embodies a celebration of childhood's colorful moments through outfits that combine soft pastel hues, ultimate comfort, and chic style for every occasion.

Inspired by the sweetness of childhood, the Pastel Paradise collection offers a range of outfits that blend casual and playful elements, from daily wear to stylish outfits suitable for special occasions. The collection is thoughtfully designed to ensure that each piece is not only visually appealing but also allows children the freedom to move comfortably as they play, learn, and explore the world around them.

At this year’s Fashion Nation, Gingersnaps presented ten looks from the Pastel Paradise collection, consisting of six outfits for girls and four outfits for boys. The collection was further enhanced by the appearance of Afifah Yusuf, who walked the runway alongside her children while presenting selected pieces from the collection.

“I’m thrilled to collaborate with Gingersnaps at this year’s Fashion Nation. The Pastel Paradise collection truly captures a soft, comfortable, and joyful style. It’s a perfect fit for my children, who are in their active years and always want to look presentable without sacrificing comfort,” said Afifah Yusuf.

Maira Odessa, General Manager of Baby, Kids, and Toys at Multitrend Indo, explained, "This collection highlights details such as sweet puff sleeves for girls, adding a soft and feminine touch, as well as comfy knits for boys to ensure comfort and flexibility throughout the day. All designs are created with a ‘made for play’ spirit, allowing children to move freely and enjoy every adventure. We believe that fashion is not just about appearance, but also about helping children feel confident in their everyday activities.”

More than just a fashion collection, Pastel Paradise carries the message that childhood is a precious moment that deserves to be celebrated. Through its soft pastel palette, high-quality materials, and timeless designs, Gingersnaps encourages parents to create memorable moments with their children through thoughtful wardrobe choices. The Pastel Paradise collection is now available at all Gingersnaps stores and can also be purchased online through the official stores across Indonesian marketplaces.

“Through this collection, we hope parents can find new inspiration in styling children’s outfits that are not only beautiful but also comfortable. We want every child to feel happy wearing our collections, because the perfect outfit can build confidence and make every day more colorful,” Maira concluded.

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